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National Brands Dedicated to Greater Success Through Co-branding
Changyu Makes Special Wine for Jinling
On May 28, 2005, a grand ceremony was held in Yantai, Shandong Province to celebrate the unveiling of Cabernet Gernischt 2002, a special wine dedicated to the Jinling Hotels and Resorts by Chateau Changyu Castel CO. Ltd. Ms. Li Jianwei, Chairman of Jinling Hotels and Resorts, and Mr. Zhou Hongjiang, General Manager of Chateau Changyu Castel CO, opened the first barrel together, marking that the cooperation of Jinling and Zhangyu, two famous national brands in China, has entered a new historical phase.
The birth of Cabernet Gernischt 2002 for Jinling Hotels and Resorts is a long and interesting story. After careful research and preparation, the Management of Chateau Changyu Castel CO. Ltd finally decided to use the Cabernet Gernischt, the top quality grape produced in 2002, to make wines for the Jinling. Stored in French oak barrels for a long time, the Cabernet Gernischt 2002, upon unveiling, looks deep ruby, clear and brilliant, rich in aroma and harmonious in the fragrance of wine and oak, it tastes mature and gives an overall impressions of perfect roundness, unique in its features, combining the excellent vintage with special wine-making technology makes top quality of the wine.
Changyu is the first industrialized wine manufacturer in China with more than a century's history. Jinling is pioneer of national brands in China's hotel industry. With a solid base in corporate culture, values, and goals, these two national brands will cooperate more closely for an even brighter future. (By Sunyu, Zhouhai)








Introduction to Chateau Changyu-Castel Co Ltd. Yantai
In 1892, Mr. Zhang Bishi, a well-known patriotic overseas Chinese, made a big investment to set up Changyu Pioneer Wine Company, the first industrialized winery in China.
In 1912, Mr. Sun Yatsen, the pioneer of China democratic revolution, visited Changyu and left an inscription of Pin Zhong Li Quan to praise the excellent quality of Changyu wine.
In 1915, Keya Brandy, Red Wine, Vermouth, Riesling Dry White Wine won gold medals and the prime quality certificates in the Pacific Panama Fair of Nations, Chinese have since had our own world famous wine.
In 1956, after reading Yantai Changyu Wine Company Production Report, Chairman Mao Zedong instructed that make great efforts to develop grape and wine production and let the people drink more wine.
In 2001, Changyu co-operated strategically with French Castel Group Company to co-invest China’s first specialized chateau to international standards. Located at Beijujia Village of Yantai Economic and Technical Development Zone, between the golden tourism zone of Yantai-Penglai, Chateau Changyu-Castel (CCC) has a total area of 140 hectares of vineyard and square, 135 hectares of vineyard for vine making, 8300 square meters of the building. Following the traditional European chateau style in its integrated designing, the main building displays the best architecture of both Chinese and European styles. Mr. Micel Mirande