Social Responsibility

The Company has been implementing a social responsibility system which promotes improvement from “the pursuit of profit maximization to benefit optimization,” and has been working to ensure a “win-win” situation among guests, staff, shareholders and the society, in which all interested parties benefit together. Since the Company’s establishment, it has created more than 40,000 jobs and paid a total of 0.476 billion RMB in taxes. It has taken the lead inChina’s tourism industry to issue the Corporate Social Responsibility Report for consecutive 5 years; this reflects the Company’s relentless pursuit of harmony between it, society and the environment.