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Back to List>> To be the Most Trust-worthy Enterprise in China-On Jinling’s Competitive Advantages

Within the past 2 decades, the Jinling has remained innovative and we will enhance such spirit in the future, said by Mr. Tang Wenjian, President & Chairman of Jinling Holdings Limited.
 
The grand opening of the Taicang International Garden Hotel marks the Jinling’s latest marketing step. As one of the three most successful enterprises in China’s thriving hospitality industry (the other two being the White Swan in Guangzhou and the Great Wall in Beijing), the Jinling specializes in brand marketing based on careful reasoning and research. In a recent interview with the Xinhua Daily, Mr. Tang Wenjian, President and Chairman of Jinling Holdings Limited, adopted a cultural approach to the Jinling concept of Hospitality. “In addition to continued internationalization and profit maximization we are going to strive for increased social awareness which will involve shouldering more responsibilities within the local community”, he said.  
 
   

Development through Joint Efforts

Service is the key to success in the hospitality industry. Marriott, Sheraton, Hilton and Shangri-La attribute much of their success to good service. Likewise, the Jinling has made its name through a reputation for impeccable service. Within the past 2 decades, the Jinling has turned from a single hotel to a well-known group largely due to its emphasis on world-class service and constant innovation. 
 
Tang is confident the Jinling will continue to play a leading role in China’s hospitality industry in the years to come. The guiding principle, to be reached through meticulous planning, the application of advanced technology and the pursuit of rigorous standards, is to create an environment in which our partners and customers may achieve their personal and career goals.  He specified 4 aspects to be focused on: better service and products for our guests, more opportunities for our staff, higher returns for our shareholders, and continued accumulation of spiritual and material wealth.
 
 

Corporate Culture: a Key Drive of Business

Confucius once said, a gentleman should not be content only with material comfort. A wise man would always persist in mental cultivation. Led by Mr. Tang, Jinling people believe that good products alone can only bring about profit and wealth to a point, it is good corporate culture that truly drives the development of the enterprise.
 
Mr. Tang compared corporate culture to DNA. The cutting edge of an enterprise lies in its ability to compete, to learn, to innovate, and more importantly, to spawn. After 20 years’ development, the essence of Jinling culture can be boiled down to humanity, innovation and commitment to excellence. In the long run, the Jinling aspires to be the most trust-worthy member of the entire hospitality industry.  
 
 

Quality without Compromise

The Jinling’s corporate ethos has made it an extremely competitive business entity. Jinling corporate culture has been built steadily on professional competence and core skills. Before these standards all staff members are equal. Under this culture, Jinling people are well known for their dedication, their professionalism and their belief in fairness and integrity.
 
Jinling people also enjoy a reputation for strong communication and cooperation skills. Courtesy, frankness, mutual respect and sincerity are their core values. Jinling people well understand that the success of the enterprise as a whole will bring about future benefits for all staff members. As a result strong team spirit and a willingness to make sacrifices is evident for all to see.
 
By Zhuang Chuanwei
Published by the Xinh